• Umdla we-ECPs kwi-Medical Eyecare kunye neDifferentiation Drives Era of Specialization

Ayinguye wonke umntu ofuna ukuba yi-jack-of-all-trade.Enyanisweni, kwindawo yokuthengisa kunye nokhathalelo lwempilo yanamhlanje kudla ngokubonwa njengenzuzo yokugqoka umnqwazi wengcali.Oku, mhlawumbi, yenye yezinto eziqhuba ii-ECPs kwixesha lobungcali.
Ngokufana nezinye iindlela zokhathalelo lwempilo, i-Optometry namhlanje ibheka phambili kule ndlela yobuchule, abathi abaninzi kwimarike bayibona njengomahluko wokuziqhelanisa, indlela yokusebenzela izigulana ngendlela ebanzi kunye nomkhwa onxibelelene nomdla okhulayo phakathi koogqirha bamehlo ekuziqhelaniseni namehlo ezonyango. , njengoko ubungakanani bomsebenzi uye wanda.
“Indlela yobuchule obukhethekileyo idla ngokuba sisiphumo somthetho wokwabiwa kwe-wallet.Ngokucacileyo, umgaqo wokwabiwa kwe-wallet kukuba umntu ngamnye / isigulane sinomlinganiselo othile wemali abaya kuchitha unyaka ngamnye kukhathalelo lwezonyango, "kusho uMark Wright, OD, ongumhleli ochwephesha wokuPhonononga i-Optometric Business.

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Wongeze wathi, “Umzekelo oqhelekileyo owenzeka kuqheliselo lwesigulana esifunyaniswe sineliso elomileyo sinikwa uluhlu lokuzingela: thenga la mathontsi amehlo kwivenkile yeziyobisi, le maski yamehlo kule webhusayithi, njalo njalo.Umbuzo wokuziqhelanisa ngowokuba ungayandisa kangakanani na loo mali inokusetyenziswa kulo msebenzi.”
Kule meko, uqwalaselo kukuba ngaba iliso liyawa kwaye imaski yamehlo inokuthengwa xa kusenziwa umsebenzi kunokuba isigulana sifune ukuya kwenye indawo?Wabuza uWright.
Kukwakho noqwalaselo olunikwe zii-ODs namhlanje ekuqondeni ukuba kwizigulana eziphila mihla le namhlanje zitshintshile indlela ezisebenzisa ngayo amehlo azo, zichatshazelwa kukwanda kwexesha lesikrini.Ngenxa yoko, oogqirha bamehlo, ngakumbi abo babona izigulana kwindawo yokuziqhelanisa yabucala, baphendule ngokuthathela ingqalelo ngakumbi okanye bongeze izinto ezikhethekileyo ukulungisa utshintsho lwanamhlanje kunye neemfuno ezikhethekileyo zesigulana.
Le ngcamango, xa icingelwa kumxholo omkhulu, ngokutsho kukaWright, yinto eqhelekileyo echonga isigulane esineliso elomileyo.Ngaba benza okungaphezu nje kokuzixilonga okanye ngaba baya phambili baze babanyange?Umgaqo wokwabiwa kwesipaji uthi xa kunokwenzeka bafanele babaphathe kunokuba bazithumele komnye umntu okanye kwindawo ethile apho baya kuchitha ezo dollar zongezelelekileyo baza kuzichitha kakade.
“Ungawusebenzisa lo mgaqo kuyo nayiphi na imisebenzi ebonelela ngobungcali,” wongeze watsho.
Phambi kokuba uqheliselo ludlulele kubungcali kubalulekile ukuba ii-OD ziphonononge kwaye zihlalutye iindlela ngeendlela ezinokufumaneka ukukhulisa lo msebenzi.Rhoqo, eyona ndawo ingcono yokuqalisa kukubuza ezinye ii-ECPs esele zibandakanyeka kubuchule obulindelekileyo.Kwaye enye inketho kukujonga intsingiselo yangoku yoshishino, amanani abantu kwintengiso kunye neenjongo zangaphakathi zobuchwephesha kunye neshishini ukuze kubonwe eyona nto ifanelekileyo.

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Kukho enye imbono malunga nobungcali kwaye oko kukuziqhelanisa nokwenza indawo ekhethekileyo kuphela.Oku kudla ngokuba lukhetho lwe-ODs abafuni ukujongana "nezigulane zesonka kunye nebhotela," kusho uWright.“Bafuna kuphela ukujongana nabantu abafuna ubungcali.Kolu qheliselo, kunokuba kujongwe kwizigulana ezininzi ezihlawula kancinci ukufumana izigulane ezifuna ukhathalelo olukwinqanaba eliphezulu, bavumela ezinye iindlela ukuba zibenzele loo nto.Uqheliselo olukhethekileyo kuphela ke, ukuba babeke amaxabiso emveliso yabo ngokuchanekileyo, kufuneka benze ingeniso ephezulu kunye nenetha ephezulu kunenkqubo eqhelekileyo ngelixa besebenza kuphela kwizigulana abafuna ukwenjenjalo. ”
Kodwa, le ndlela yokuziqhelanisa, inokuphakamisa umba wokuba uninzi lweendlela ezibonelela ngezinto ezizodwa azibeki amaxabiso iimveliso zabo ngokufanelekileyo, wongeze watsho."Eyona mpazamo ixhaphakileyo kukuthoba ixabiso lemveliso yabo."
Nangona kunjalo, kukwakho into yee-OD ezincinci ezibonakala zityekele ngakumbi ekongezeni ingqikelelo yobungcali kuqheliselo lwazo ngokubanzi, okanye nokudala ukuziqhelanisa okukhethekileyo ngokupheleleyo.Le yindlela elandelwa liqela loogqirha bamehlo kangangeminyaka emininzi.Ezo ODs zikhetha ukugqwesa zikwenza njengendlela yokuzahlula kunye nokwahlula izenzo zabo.
Kodwa, njengoko ezinye ii-ODs ziye zafumanisa, ubungcali ayibomntu wonke."Ngaphandle kwesibheno sobuchule, uninzi lwe-ODs luhlala lusebenza ngokubanzi, lukholelwa ukuba ukuya ngokubanzi kunokuba nzulu sisicwangciso esisebenzayo sokuphumelela," utshilo uWright.